Marketing is not Marketing? with John D. Ross Jr. | Episode 90

What if everything you’ve been told about marketing is outdated?

In this episode of Above the Legal Limit, Justin Chopin sits down with former PepsiCo marketing executive John D. Ross Jr. to break down the reality of modern marketing — and why most businesses are approaching it all wrong.

From internal team education and leadership alignment to Google reviews, QR codes, and building a brand people actually trust, this conversation goes far beyond traditional advertising.

They also dive into the one thing every growing business needs: resilience. Because in today’s world, putting yourself out there means criticism comes with the territory.

This isn’t your typical law firm marketing conversation.

Listen to the full episode to discover:

✔ Why growth feels harder than ever

✔ What modern marketing actually looks like

✔ How businesses can adapt and stand out today